More Leads, More Deals: How Encoder Products Turns 3D CAD Downloads into Sales

Digital product catalogs from CADENAS aren´t just a convenience for engineers, they´re a sales growth engine. When someone downloads a CAD model, they´re not just browsing, they´re making a real design decision.

At Encoder Products, these downloads are treated like high-priority opportunities. By integrating CADENAS tools into their sales and marketing workflows, they´ve built a repeatable system that converts up to 90% of downloads into deals.

In this webinar, you´ll learn how to connect product data, follow-up, and sales intent – and unlock the full ROI of your digital catalog.

Real-world success

Tim Kelley: Global Marketing Manager at Encoder Products, shares how his team combines CADENAS, HubSpot, and personal outreach to nurture high-intent leads and shorten the path to purchase. “CAD downloads from CADENAS are the highest return on investment. Our sales guys covet them.”

What you´ll take away:

• How to connect CAD downloads to your sales process
• Why engineers who download are your most sales-ready leads
• How to turn specs into conversations, and conversations into leads
• How CADENAS Gold and Silver Seals help optimize your catalog and drive even more adoption

Who is this webinar for?

• Sales managers will learn how to turn CAD activity into faster, smarter follow-ups that close more deals.
• Marketing leaders will discover how to support sales with high-quality leads and measurable ROI from digital catalogs.
• Managing directors will see how optimized product data, faster customer response, and sales alignment drive sustainable growth.

Hosted by: Adam Beck, Director of Marketing at CADENAS USA, joined by special guest Tim Kelley, Global Marketing Manager at Encoder Products. Together, they´ll break down a real-world success story and share practical strategies you can apply right away. Register now and discover how to turn engineering intent into revenue.